Also in 2023 the company also signed agreements with J-League football teams to be their exclusive kit uniform supplier. In December 2020, Fanatics acquired WinCraft, a licensed hard goods and promotional products company, which increased the company’s presence with non-apparel merchandise. Fanatics, Inc. is an American sports platform that consists of several businesses, including licensed sports merchandise, trading cards and collectibles, sports betting, special events, and live commerce.
- Fans were able to apply via video submission as well as at qualifiers held at Dick’s Sporting Goods around the country.
- We reduce memory use and boost performance, ensuring smooth gameplay.
- Each person’s six-best scores among the eight events were counted, with the winner getting $1 million cash, second place getting a Ferrari 812 GTS, and third a LeBron James graded rookie card (worth around $250,000).
- They provided quality work on weapon, prop and building assets and we will be in touch for future cooperations.
In May 2026, it was revealed that Fanatics had signed an exclusive collective licensing deal with FIFA to become the exclusive licensor of collectible cards, stickers, and card games for the World Cup and other FIFA events. In 2023, Fanatics signed a deal to be the exclusive jersey supplier for the National Hockey League (NHL), replacing Adidas. Also in August 2025, Fanatics Advertising, the company’s advertising division, was launched. Following player complaints, MLB and Nike announced adjustments to the uniforms, including enlarged lettering and full pant customization starting in the 2025 season. In December 2021, Fanatics acquired Topps, a licensed trading card company founded in 1938.
Shots 1-2 (15ft) are worth 2 points or Shots 3-4 (30ft) are worth 3 points. Every strike on the first five pitches earns 2 points, while the Money Ball strike is worth 5 points. Punch-force results are converted into a score ranging from 0 to 10 points, rewarding both power and precision. Competitors receive two attempts on a professional punching machine, with only their highest score counting.
TEAMS
This challenge isn’t about athletic performance, it’s about creating a moment. Make them all and walk away with a perfect 15-point score. Each successful standard kick earns 2 points, while the bonus Money Ball kick is worth 5 points.
Clutch Kick Challenge
Grab a seat in our dedicated fan viewing area and bleachers, with scoreboards available so you never miss a play. Players take five shots against a live goalkeeper before attempting one final Money Ball shot through a half-sized goal. Competitors take two shots from 15 feet, two from 30 feet, and finish with a high-stakes MoneyPuck shot from 40 feet. A panel of judges scores each performance, with the final score determined by the average of three judges.
What to include in Your Video:
As part of the acquisition, approximately 350 Topps employees joined Fanatics Collectibles. Later that year, Candy Digital secured a $100 million financing round, valuing the company at $1.5 billion. Candy Digital secured an exclusive, long-term agreement with MLB as its first content partner.
"How do you do something that is a competition that gets athletes to go experience all of the different leagues at Fanatics Fest? The experience of Fanatics Fest is it’s all sports in all these leagues. And so how do we kind of create something that sits across all of it? So, that’s how it started." Last year, 50 fans got to compete against 50 athletes and celebrities in eight events across all sports including hockey, baseball, basketball, football, wrestling, soccer, golf and mixed martial arts. Fans who are not located in cities hosting in-person qualifier events will still have the opportunity to apply to compete in Fanatics Games through a video application process, showcasing their skills and sharing why they deserve to compete. As part of the evolution of Fanatics Games, for the first time, fans will have an in-person qualifier option by visiting select DICK’S House of Sport locations across the country, including, Knoxville, TN, on May 9; Kennesaw, GA, on May 30; Houston, TX, on June 13; and Boston, MA, on June 28, where they have the chance to compete in a sport-specific challenge tied directly to the 2026 format.
Betting & Gaming Leadership Team
Competitors attempt five field goals from 20 yards before taking one final Money Ball kick from 33 yards. Under most sportsbooks’ rules, the prop bet built around him is lost. We are creating an exciting, engaging, and immersive sports betting experience for all sports fans. Fanatics Sports & Casino brings the full Fanatics gaming and prediction markets Fanatics Casino Games experience together in one place. Fanatics is proud to have a world-class executive team setting the course for our passionate employees around the globe.
Additional athletes joining Brady and Gaethje for a shot at the title include Rob Gronkowski, James Harden, and WWE Superstars Rhea Ripley, Liv Morgan, Cody Rhodes, and Jey Uso. The 2026 Fanatics Games will once again feature fans competing alongside elite athletes under the same scoring system and format. Standard goals are worth 2 points each, while the Money Ball goal earns 5 points.
